Attention spans are dwindling,
I design content & campaigns that make a lasting impression.

Creating campaigns for the way people connect today. I combine creative storytelling, aesthetic design and audience insights to develop campaigns that engage, connect and deliver impact across digital, social and traditional media.

I am a marketing & communications graduate with a strong interest in developing & executing digital strategy, brand development and campaign execution. With experience creating integrated campaigns across social, web and email, I combine creative direction with research and performance insights to deliver work that is both engaging and results driven. I’m particularly drawn to projects that require strategic thinking and hands on creative execution.

I aim to create designs that are formed with rich layers, a depth that goes beyond surface-level concepts to create meaningful connections with audiences that is meaningful, enduring & measurable in their impact.

Digital Skills

Experienced in using digital tools to create and deliver marketing materials across social, web and email channels. Confident in executing digital strategies that engage audiences to deliver measurable results.

Content creation including graphics, short-form video and web assets
Website development and maintenance (Wix & WordPress)
SEO fundamentals including keyword research and optimisation
Performance tracking and reporting using Google Analytics

Programs

have experience across a range of industry-standard tools and platforms used to develop, implement and optimise marketing strategies across digital and web channels.

Design & Creative: Canva, Adobe Photoshop, Adobe Illustrator
Video & Content: CapCut (short-form video editing for TikTok & Reels)
Social Scheduling: Hootsuite, Sprout Social, Meta Business Suite
Web & CMS: Wix (Advanced), WordPress (Standard)
Analytics & SEO: Google Analytics, Google Ads, Google Search Console
Email Marketing & CRM: Mailchimp, HubSpot, Brevo

Social Media

Experienced in developing and executing social media strategies, fostering meaningful engagement with digital audiences and maintaining consistency with brand style guidelines.

Social media strategy development across Instagram, Facebook, TikTok and LinkedIn
Content planning and scheduling using Hootsuite
Engagement tracking and performance analysis using Sprout Social
Creation of content including reels, carousels and short-form video using Canva & CapCut